Our customer Amefa

Amefa has been producing and selling cutlery for over 80 years, worldwide.
Since 2017 Amefa Germany uses Shopware as frontend tool and Pimcore as PIM/MDM and DAM system.
twocream received the order for the complete implementation of the project with technical conception, development and integration.

Visit the Amefa website now
  • Application of the Shopsystems Shopware 
  • Application of the PIM system Pimcore 
  • Connection to ERP system IFS

Amefa Germany

Cutlery and cutlery are the world of Amefa Germany. The hotel and gastronomy sector is an important area. In order to meet the growing demands and the changing decision-making behaviour of the target group, Amefa offers the entire gastronomy collection for a closer look via the new website, including selection and enquiry, comparable to a shop.

Experience customer requirements faster

With the new site Amefa would like to facilitate and accelerate the decision processes.
The focus of communication is on hotels and gastronomy. This target group should get a perfect overview of the Amefa product range.

In workshops, all steps were precisely defined in order to guarantee the long-term success of the project. twocream developed a content platform that efficiently manages Amefa's product data and meets the requirements of retailers and end customers alike. Pimcore's powerful PIM capabilities allow Amefa to manage and display comprehensive product information.

At Amefa, product data is managed exclusively via the ERP system IFS. For this reason, the shop software was linked to the ERP system. Item data is imported from IFS, product texts and images are imported from Pimcore into the page.

Request products easily

Even if sales continue to be handled via a proven distribution network, hoteliers and restaurateurs can request their products in the desired quantity via a shopping basket system. Amefa will forward the inquiries to the responsible sales partner.

A leap forward

With the relaunch, Amefa was able to significantly increase the visibility of its website and thus also of its products. Furthermore, the request function was and is very well accepted and used by hoteliers and restaurateurs.