Our customer Syntace

The owner-managed company Syntace develops, produces and sells bike parts and bikes (under the brand name Liteville). Syntace has been the benchmark in innovation and technology for decades, confirmed by countless test victories. The products are formative for an entire industry and trend-setting for the future.
twocream received the order for the complete implementation of the project with technical conception, development and integration.
Visit the Syntace shop now

  • Application of the Shopsystems Shopware
  • Application of the PIM system Pimcore
  • Connection to ERP system Navision

Implementation of the new sales strategy

Together with the internationalization of sales, Syntace is consistently implementing the new digital sales strategy. With the exception of the countries Germany, Austria ans Switzerland, all products will in future be sold around the globe via e-commerce channels. We were looking for an efficient shop system - if possible from Germany - with a high range of functions and service quality. In addition, Syntace's connection to other systems such as ERP (Navision) and PIM (Pimcore) was important to reduce the effort of content maintenance while improving quality.

More than a shop system

With the decision for Shopware Syntace replaces its previous website. Thus Shopware also takes over the representation of all product information. In favour of an easily scalable system architecture, the content and media management was outsourced to a powerful PIM/DAM system by the executing agency twocream. This data retention, including inheritance functions for variant products, reduced both the maintenance effort and the error rate.

For information such as availability, prices, customer information, the shop was connected to the ERP system Navision, asynchronously to exclude data loss during ordering processes. The information/contents are combined into an overall page that cannot be viewed from the different data sources.

Never maintain content twice again

The twocream team created a data model in Pimcore according to the specific Syntace requirements.
Among other things, the project required the freely definable inheritance options of attributes to subsidiary objects and the modular administration of text modules. Thanks to Pimcore, it was not only easy to assign the appropriate attributes to the products. The inheritance of information also significantly reduces the amount of maintenance and the error rate. Pimcore is Syntace's new information base and reliably contains all information. With Pimcore Syntace can perform data updates at any time and ensure that all product information is up to date. Although the leading system remains the ERP system Navision, Pimcore as PIM/DAM system plays an important and extensive role in the system architecture.